Alfaparf Milano Benvoleo Glossy Micellar Shampoo for Dull Hair - Clean, Vegan, Sustainable Hair Care - Sulfate Free Shampoo - Ad

Glossy Micellar Shampoo is a sulfate free shampoo with a micellar formula. The micelles act to gently remove all impurities that, during the day, trap on the skin and hair. The shampoo leaves hair bright, light, and soft to the touch. The professional vegan shampoo is gentle and suitable for frequent washing. Active ingredients include hyperfermented oak bark and hyperfermented citrus fruits. Hyperfermentation is a highly innovative, two-step, environmentally friendly process to obtain extracts with enhanced efficacy. Hyperfermented oak bark has antioxidant and color-protective properties. Hyperfermented citrus fruits have illuminating and antioxidant properties that provide shiny hair, that is light and soft to the touch. Benvoleo is the new professional range of clean, vegan, and sustainable hair care products. We bring a transparent, responsible, and participative idea of beauty to this industry. A clean and sustainable approach is at the heart of our work, without ever compromising performance. Made in Italy, our products provide astounding results all while taking care of the hair, the people, and the planet. Because together we can make a difference for a better future. The Glossy Shampoo is a vegan formula with 90% natural origin ingredients, the fragrance is 100% natural origin, and is biodegradable in 28 days. The shampoo is free from sulfates, silicones, synthetic dyes, petrolatum, paraffins, mineral oils, BHA and BHT. The bottle is made of 75% recycled plastic and the packaging is made with fully offset emissions.